AXTRIVO™ by PR Automation

Built by automation engineers, for South African factories

The world’s largest manufacturers run on live production data. AXTRIVO gives South African plants the same visibility, at a price and scale that make sense, without replacing the machines they already have.

Why AXTRIVO exists

Most South African plants still rely on whiteboards, spreadsheets and end-of-shift counts, because international systems are too broad and too costly for them. AXTRIVO connects to the PLCs a plant already has and shows what is happening on the floor, live.

The founder

AXTRIVO was created by Peter Philip, founder of PR Automation. Peter spent 21 years in industrial automation at two of the world’s largest manufacturers, Toyota and Samsung, where he saw how live production data drives efficiency. In January 2026 he started PR Automation full time to bring that discipline to small and medium manufacturers in South Africa.

PR Automation

PR Automation is an industrial automation company in Ballito, KZN. We design PLC systems, build machines and develop the AXTRIVO software, so one team can connect your machines, set up your dashboards and support you afterwards.

Read-only by design

AXTRIVO never writes to a PLC or changes a machine setting.

Local

Hosted in South Africa, supported from Ballito, with on-site visits across KZN.

Honest

We show what works today and mark clearly what is still on the roadmap.

See our demo line

Our Line A demo station in Ballito runs real Siemens and Mitsubishi PLCs connected to AXTRIVO. Come and see it, with coffee on us.

Book a visit